Kendall Jenner was the face of the Fwrd 2023 summer campaign, which was unveiled on Monday. The campaign features Jenner posing in swimwear from her own collection for Fwrd. The photos were taken by Yulia Gorbachenko, and the style was thought out by Malina Joseph Gilchrist, and the photo shoot itself took place in a California scenario.
According to Fwrd, the campaign was aimed at “confirming the confident, energetic aesthetic image of the Fwrd client and bringing to her the best new fashion of this season.”
In one of the pictures, Jenner poses in a dark, seductive environment, wearing a red swimsuit with one strap from The Attico, which is now sold out on the Fwrd website. In another photo, the model is wearing a swimsuit with a twisted top and matching bottoms from the Greek designer Di Petsa, whose clothes were also worn by Lizzo, Kim Kardashian, Gigi Hadid and Zendaya.
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The launch of the campaign coincided with the opening of the e-commerce brand’s first pop-up store at Melrose in Los Angeles. The store will be open from Friday to August 13, it will feature women’s and men’s clothing from established and new designers, as well as cosmetics, accessories, art and household goods. There will also be a large hall with ready-to-wear clothes, and the themes will change throughout the summer.