The mesmerizing Italian model Vittoria Ceretti has become the main star of the new Jacquemus spring/summer 2023 advertising campaign called ‘Raphia’. The collection is inspired by the spirit of the beaches of Portofino and Capri, and its name refers to environmentally friendly materials, in particular, rapia.
Italian model Vittoria Ceretti, born on June 7, 1998 in Brescia, is one of the “new supermodels” of our generation. Having started her modeling career at the age of 14, she has since worked with many well-known brands, including Jacquemus. Her busy modeling career has made her one of the most sought-after faces in the fashion industry, which confirms her status as the most sought-after model of 2018 on the Vogue Italia website.
Campaign photographer Oliver Hadlee Pearch is known for his playful and often surreal approach to his work. His talent and unique style have attracted the attention of many leading brands, including Jacquemus.
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Ceretti’s shots for Jacquemus S/S 2023 demonstrate laid-back minimalism and sunny yellow, dominating the entire collection. This is a reflection of Simon Porte Jacmus’ passion for Italy, and in particular for his beloved Kernobbio, the home town of Villa d’Este on the shores of Lake Como.
Oliver Hadley Pirch, the photographer behind the camera, skillfully conveyed the sunny atmosphere of the collection, emphasizing the ease and naturalness of Ceretti in each shot. Together they created a campaign that reflects the essence of Jacquemus – the celebration of naturalness and freedom.